Basically, this is a tool to analyze the usage of our web sites provided by Google. This tool gives you a better analysis of how our websites interact with their users and more. Then you have to make adjustments or modifications as needed.
Here’s what you can do with this google analyics tool
* Information about people who visit the site (their countries, what kind of device they are visiting on the web, etc.)
* Information about what they bring to the site (pages with the most views, most people looking for more)
* Traffic Resources
Below is a short animation explaining Google Analytics