what is keyword research?
The first thing you need to do is to find the best keywords for your website or blog. This is what we call SEO in Keyword Research
We bring you information on how to do a proper keyword research and find the best keywords for your website. You know that Google is the best and most popular search engine in the world, and any word you enter or search term will get millions of results.
So, have you ever wondered how Google would rank the relevant websites as 1,2,3 … when there are millions of results like this?
That is, Google uses a special algorithm. There are a number of factors that make a website rank for a particular keyword. They can be categorized under two categories.
01. Make sure that the keyword contains the appropriate information for the site and that the user can easily navigate through the site.
02. Online reputation of the site.
The first thing you need to do when selecting the best keywords for your site is to create a keyword list with a keyword that you think your site will find when searching for it. When making this Keyword List, don’t forget to get feedback from your friends and readers of your site. This is because you will get many different ideas than you think. Add up to 100 keywords and set up your list.
After setting up the keyword list, all you need to do is analyze the keywords. In those analyzes you should focus on the following:
The location of your site in the search engine results page or search engine results page for that keyword.
Determine how much the relevant keyword in a search engine looks for in the last week / month / year.
How popular is the relevant keyword.
Keyword-related websites and how popular they are.
Whether the relevant keyword is trending or declining in popularity over time.
Which country or region searches the most relevant keyword.
In addition to the analytics mentioned above, there are a number of online tools and keyword research software available on the Internet that provide free and cost-effective services.
Free keyword research Tool
Google Adword Keyword Planner
IMforSMB Bulk Keyword Generator
Services available for payment keyword research Tool
It is best if you start your keyword research with these tools and software that you are free to do keyword analysis. Once you get used to these services and gain experience, it is wise to resort to paid services. And if you have the ability to spend money and want a better analysis then there is nothing wrong with looking for paid services.
If you are new to SEO, we recommend using the two free tools below.
1). Google Adword Keyword Planner.
Google is a free service that is available for advertisers to do analytics on their search engine. But it can also be easily used for a keyword research. Analytics can be used to find out how much a particular keyword is, how popular a particular keyword is, and how popular a particular keyword is in any country or region.
2). Google Trends.
This is another Google tool that is easy to use. Here, like Adword Keyword Planner, past data can be analyzed graphically.
In addition to these tools, there are many other free and easy-to-use tools and software on the Internet. If possible, investigate them and try a more qualitative analysis. If you are planning to use some tool or software to pay for it then we recommend SEMrush and Market Samurai.
Then start creating a keyword list for your website today and start analyzing them separately. Whether you spend a week, two weeks, or even a month, there is nothing wrong. Once you have selected the best keyword 20-30, you should engage in On Page SEO activities and Off Page SEO activities to get them to be high on search engines.